This Privacy Policy aims to give you information on how we collect and process your personal data. We are completely committed to protecting the privacy and security of the IMMA, ELEVATED UTILITY, INFINITE WEARABILITY store's visitors and customers. 

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.

We may amend this Privacy Policy at any time by posting the amended terms herein. 



This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to the web or mobile view where this Privacy Policy appears.

By navigating website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.



We collect, process and retain personal information from you and any devices you may use when you navigate to a IMMA, ELEVATED UTILITY, INFINITE WEARABILITY web or mobile view, by transacting, by registering an account and otherwise interacting with us.



We use the personal information we collect to: provide and improve our services, provide you with a personalized experience on our site, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed. For example, if you make a purchase from us, you will be required to provide your name, telephone number, billing address, delivery address, email address and credit card details (such as CVV, expiration date, and billing address) and other payment details (such as via PayPal or Apple Pay), depending on the form of payment you choose.

You may also give us your personal information when you fill in forms on the Website or at the Store, or when you correspond with us on the Social Media platforms such as Facebook or Instagram for example when you register to subscribe to our newsletters and transactional emails, when you enter into our competitions, giveaways and other promotions, or when you participate in our Social Media activities.

You might also provide information about a Third Party. For example, when you would like to send a gift to a friend and share their name, address, email or telephone number. In this case, the purchaser is responsible for the data she/he provided.

The personal data relating to your interaction (transactions, site visits, app usage) is processed by us to enable us to improve your experience with IMMA, ELEVATED UTILITY, INFINITE WEARABILITY. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you the best experience on our site and to provide you with marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimize data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorized use or disclosure of your personal data.



The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information. For any doubt, please contact us:



We may disclose your personal information to legal entities within IMMA, ELEVATED UTILITY, INFINITE WEARABILITY store to authorized third parties. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. We minimize the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In so doing we may disclose your personal information to authorized third party service providers who help us to provide our services such as:

  • Payment providers to facilitate purchases
  • Fulfilment providers to facilitate order management, packaging and delivery
  • Marketing and advertising providers in order to personalize your experience 


We do not disclose your personal information to third parties for marketing purposes.

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defense of legal claims. 

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.  



Cookies are very small text files placed on your computer carries a little information about your current or previous visits. IMMA, ELEVATED UTILITY, INFINITE WEARABILITY' website uses cookies to distinguish you from other users and create a better experience.



If you have any question about this Privacy Policy, please contact:

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.



We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the purpose of why we use your personal data, the identity of the Controller or your rights.


IMMA, ELEVATED UTILITY, INFINITE WEARABILITY store privacy policy is updated accordingly to the new General Data Protection Regulation (GDPR).