The New Essentials

A refined ode to minimalism.

In a world driven by excess, The New Essentials celebrates what truly lasts: pieces that define personal style through quiet confidence and timeless design. Each garment is crafted in Portugal from premium natural fabrics, chosen for their texture, longevity and effortless drape. A collection that reminds us that simplicity, when done well, is the ultimate expression of individuality.

At the heart of the collection is the MARGAUX Polo, a contemporary interpretation of a classic. With its oversized fit, soft structure and pure cotton composition, it balances ease and precision in perfect harmony. Woven and produced in Portugal, the MARGAUX embodies IMMA’s signature approach: understated design, thoughtful craftsmanship, and a sense of modern refinement.

Another highlight, the GABRIELLE Shirt, returns this season in woven black stripes, a subtle yet distinctive detail that elevates the everyday. Each stripe is crafted directly into the fabric, not printed, giving the shirt depth and texture that speak of true craftsmanship. A timeless icon, quietly reimagined.

Versatility lies at the core of THE NEW ESSENTIALS. Every piece is designed to move effortlessly between moments, from the city to the coast, from day to night. Combined or worn alone, they form a wardrobe that transcends seasons: refined, intentional, and unmistakably IMMA.

SHOP HERE.